Any business’s grand opening is an exciting time. Whether it’s a new company or a new location, they are an excellent opportunity to get customers as enthusiastic about your company as you are. 

New things always create a buzz and get people talking. Openings not only raise brand awareness and generate a thrill around your business. Moreover, they allow you to build lasting connections with other businesses and representatives.

Build hype on social media

Prepare your content strategy in advance before you begin posting on social media. Choose the kind of content you’ll publish—such as pictures, videos, or text—and develop a recognizable brand voice and aesthetic.

Visually appealing, interesting, and educational posts on social media are all must-have qualities. Post images and videos of your goods, behind-the-scenes looks at your company, and tidbits about your grand opening.

To increase the visibility of your social media posts and to reach more people, include relevant hashtags in them. Use well-known hashtags associated with your field, area of interest, or event while creating a special one for your grand opening.

Invite your social media fans to use your custom hashtag to post and share images to celebrate your grand opening. As a result, your event will become more popular and feel more inclusive.

Collaborate with other companies

Creating partnerships with other nearby companies can be a great way to increase buzz and interest about your grand opening. By collaborating with other companies, you can use each other’s customer bases and distribution networks to reach a larger audience.

Create joint marketing materials with another nearby company, like flyers, posters, or online advertisements, to promote the grand opening of both companies. Your marketing campaigns’ effectiveness and reach can both be improved as a result.

Furthermore, many other businesses have brochures at the reception or front desk. Examples include hotels and cafes near them. You can contact them and ask if you can place a flyer there and inform their guests about your event. You can design flyers for your event through online grand opening flyer templates. Many websites offer a variety of free small business flyer templates making designing simple and easy for you. They also let you choose and select according to your event, helping you save time. 

Non-competing businesses with similar customer bases are best for collaboration. If you can find a business that would like to co-host your grand opening, you’ll get a better turnout and both of you will get more exposure. Pick companies with complementary products or services to your own and comparable target markets. Everyone can benefit from a win-win situation if the right partnerships are formed.

Host a charity event

A charitable event is an excellent way to appeal to your potential customers’ deeply held values. They will be more likely to support you if you can demonstrate that you care about the same things they do. 

You may choose to donate money, goods, or services. Whatever you decide, you, your customers, and your chosen charity will all benefit. Arrange for your partner organization to advertise this campaign for the best results.

Offer discounts and deals

Who can say no to a good deal? “Sale” is a word that gets everyone worked up and gets all the due attention. Your grand opening events will benefit from in-store promotions. Customers telling their friends and family about a great deal they found in your shop will undoubtedly bring in new customers.

Before your grand opening, give customers who join your email list or follow you on social media a special discount or promo code. Doing so can encourage potential customers to visit your business once it is open and assist in growing your email list and social media following.

You can entice clients to recommend their friends and family to your company by providing a special discount or reward for each referral. Doing so can help you build a following of customers before your official opening.

Have free food and music

There are two things that everyone enjoys: food and music. So you know where this is going. Use this dynamic duo to appeal to your target audience. It will give you a great turnout. Make sure to mention the type of food you’ll be serving when advertising your grand opening party. You can even include a popular local restaurant if you’re having the event catered. 

If you need a large marketing budget for scheduling a band, plugging in your device to play a playlist will suffice! Giving out food and music is a universal love language and will surely attract people to your grand opening!

Invite a VIP guest

Inviting a speaker or VIP, whether a city official, an industry expert, or another special guest, can be a good idea. They have a following, fans, and supporters. In any case, if people know that a special guest will be present at your grand opening, they will stop by to get a picture with your guest or get a glimpse of them.

All in all, using the mentioned strategies should ensure your business’s grand opening is a roaring success!