Search engine optimization auditing is a practice of comprehensively evaluating the performance of your website. It is essential for businesses to regularly conduct SEO audits to appraise the performance of their website and increase visibility. SEO auditing can help you point out where your site needs improvement, stay updated with current SEO trends, and develop a plan to outshine your competitors. Search engine optimization (SEO) is the most voguish marketing technique in the current digital landscape, and having a strong, reliable online presence is crucial for any business. That’s why this article is designed to help you carry out an SEO audit, improve your small business website, and increase traffic on your site.

1. Audit your site performance and speed.
Website loading speed is one of the major and significant factors in obtaining high Google ranks and a positive user experience. Using the right website builder is the core foundation for high-speed load and high conversion rates, especially for mobile devices.
Here are some tips to help boost your website performance.
• Compress all your images and visuals.
• Enable browse cache and plugins.
• Remove all unnecessary JavaScript.
• Minify resources.
• Update your site software to the latest version.

2. Audit your site index and crawl ability.
Crawability is the ability of the Google search engine to access your content, while indexability is the power of the search engine to analyze your page content. Craw and index ensure easy navigation and measure the likelihood of your page appearing on Google search engines. To guarantee that Google can crawl and index your pages, use the following tips;
• Fix errors like soft 404.
• Fix broken internal links and redistricted links.
• Clean up your site architecture.
• Review your robot .txt files.
• Use relevant internal links.

3. Backlink auditing and quality assessment.
Analyze and fix links on your page and ensure that they are reliable and of high quality. Identify toxic and spammy backlinks and scrap them off from your website.

4. Content audit and optimization.
Evaluate your content’s overall standards and quality, and ensure it is informative, interesting, engaging, and adds value to your users. Weed out any duplicate content, remove poorly written articles, identify low-performing content and upgrade it, and assess affiliate content.

5. Check organic traffic
Organic traffic is the number of users that land on your business site. High traffic on a website is an indicator of the success of a site and vice versa. If you identify a gradual decrease in the number of users on your website, you need to take immediate action.
The main causes of the decrease in traffic are technical issues, high completion, poor content, inconsistency and unclear branding, Google penalties, lack of change in algorithm and more.

6. Check mobile responsiveness and friendliness.
Give your mobile users the top priority and ensure that your site is easily responsive to mobile devices. Use a visible font and enable tap elements to give a seamless user experience.

7. Site security.
Audit your site security and protocols by running it through SSL checkers and examine login and transaction security measures to reduce hacking threats.

Conclusion
Regular SEO audit is a practice that can help your site secure top spots on the Google search engine. Using the seven insights given in this article can help your site dominate search engines.